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Our Fleet Management Company

ThinkFleet’s leadership team is helmed by Jake Lacey and Steve Cook, based in Burnaby, BC. Together, their industry experience serves as their driver for innovation in ThinkFleet’s service menus. These guys take their competitive advantage to a whole new level.

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Our Story

What do you get when you have two smart guys with big ideas and the connections to back them up? A big bump to the industry standard, that’s what.

When a local courier company approached Steve to help smooth out their operational processes, he had an idea. He pitched a program that would make the same level of logistical supports and maintenance programs used with multinational carriers available for smaller fleets. For an industry succeeding largely on the backs of small business owners, this was a game-changer. Downtime wasn’t just an inconvenience – it was a threat to survival.

And just like that, Steve and Jake joined forces to form what’s now ThinkFleet. Their purpose is to fill the gaps in service that were once missing for those owner-operators and small to medium-sized fleets. They’ve taken the concept of optimizing fleet uptime and asked, “How can we do this for every part of fleet operations?” Their answer was to offer nimble, adaptable and fully custom fleet management services that keep the business engines running.

Before ThinkFleet, Steve worked in the heavy equipment industry reengineering the way dealers could streamline finance, service, and warranty delivery to clients. He brings the kind of insider knowledge that enables clients to benefit from full-service vehicle lifecycle support in addition to day-to-day fleet management service. He’s the guy who gets vehicles to where they need to be.

Jake has been in the automotive world his whole career. His career success comes from doing the things he’s now an expert in – maintenance, diagnostics, emerging technology, and vehicle innovation. Having worked his way up the ranks in a number of specialized fields, Jake’s rich technical expertise led him to research, design, and implement the suite of third-party software that support each of ThinkFleet’s core services.

Together with their growing team, Jake and Steve are pioneering new ways to keep the fleet industry in motion.

ThinkFleet as a company is obsessed with process improvement. Fleet management is notorious for being clunky, time-consuming, and a barrier to reaching full operational capacity. For the ThinkFleet team, finding system efficiencies and offering support for fleet growth and logistics is what will give small and medium-sized fleets the boost to be their best.

The potential for ThinkFleet is to truly revolutionize the way businesses with fleets approach acquiring and managing their vehicles, from the first day on the job to the final click on the odometer. The team has developed in-house programs like ThinkFleet Maintenance Program and has industry contacts across the country for the express purpose of minimizing their clients’ risk and optimizing every moment of vehicle uptime that’s available.

The fusion of visionary industry leaders with cutting-edge technology, unparalleled cost savings in acquisition, and fully custom service packages has raised the ceiling for the power of fleet management.

Goals

Jake, Steve, and the team have set out to transform the fleet management industry.

The goal is to deliver:

  • Hand-in-glove, modular fleet management systems
  • Optimized vehicle uptime and minimized downtime
  • Custom software to track, train, organize, and alert
  • Access to deep financial savings
  • Vendor management and simplified, single-stream billing
  • Wholesale risk management

Fleets and drivers work more than hard; they keep the world running. ThinkFleet is working to improve the systems to help them work smarter.